Museum of Sex · E-Ticket

E-Flirt promo variants

Every pre-activation layout worth considering, grouped by when it runs. Built ones open in the real e-ticket at phone width; the rest are listed so the inventory stays in one place. Any profiles shown are placeholder faces.

Batch 1 — which framing wins?

Week one, four arms, peak hours. Spans the three framing families plus a floor: does any promo beat nothing, and which direction wins? Not the four highest predicted rates — batch 1 picks the direction, not the pixel.

v0 Control Top: Nothing  ·  Section: Paragraph + Activate Floor. No promo anywhere — the accordion just sits in the stack. Everything else is measured against this. Open v1 Card + live cards Top: Promo card  ·  Section: Short line + live cards The current build. Card carries the explanation, so the section keeps the short line. Open v13 Drink credit Top: Credit notice  ·  Section: Hidden until the notice is tapped Leads with a reward the guest already has rather than a feature. The section explains how to redeem it. Open v6 Count-led Top: “100+ guests will be here”  ·  Section: Paragraph + live cards Leads with the real headcount — E-Flirt only runs in peak hours when 100+ are genuinely present. Does the number pull on its own? Open

Batch 2 — does one thing on screen beat two?

Run these against the batch 1 winner. Each removes something competing for attention: the card retires itself, the section opens itself, or the bar is the whole offer.

v14 Free Love Shot Top: Nothing  ·  Section: Renamed bar + paragraph + live cards The section presents itself as the offer: the bar reads “Free Love Shot” with a drink icon. Identical to v3a apart from the label — a clean read on whether naming the reward beats naming the feature. Open v15 Card reveals section Top: Promo card  ·  Section: Hidden until the card is tapped Identical to v1, except the E-Flirt section isn’t on the page at all until the card is tapped — one thing to look at, not two. Open v16 Section already open Top: Nothing  ·  Section: Opens itself after the ticket peek No promo and no tap needed — the section expands on its own once the ticket peek finishes. Removes the accordion-open step entirely. Open

Batch 3 — does it being ad-shaped cost us?

A ladder from loud to invisible: quiet card, plain system notice, nothing on top at all. Run against the winner so far.

v2a Notice + live cards Top: System notice  ·  Section: Paragraph + live cards Top card replaced by a plain system notice. The explanation moves into the section. Open v3a Section only Top: Nothing  ·  Section: Paragraph + live cards Nothing above the accordion. Tests whether the top slot is doing any work at all. Open v17 Card, no animation Top: Promo card, static border  ·  Section: Short line + live cards Same card, quiet frame: the border stops cycling and drops from 5px to a hairline. Tests whether the loud frame, rather than the card itself, is what gets tuned out. Open

Built, not scheduled

Viewable and ready, but not queued for a batch.

v9 Notice, no media Top: System notice  ·  Section: Paragraph + Activate The purest anti-ad: plain text top and bottom, no imagery anywhere. Open

Backlog — not built

Worth keeping in the inventory. No code behind these yet.

Needs live profiles

These show real profiles, so they can’t run until enough guests have opted in to fill a visit window. This is the end state, not a test arm for now.

v2b Notice + profiles Top: System notice  ·  Section: Paragraph + profiles Notice on top, the full list instead of the strip. Tapping Wave opens signup. Open v3b Section + profiles Top: Nothing  ·  Section: Paragraph + profiles Nothing on top, the full list instead of the strip. The chicken-and-egg test. Open

Reference

A screen we need to get right, but not something being tested.

ref Day of visit — nobody else yet Not a test arm. What an opted-in guest sees on the day while the system isn’t live: their own listing, and an honest empty state instead of an error. Open

Rule of thumb: when the explanatory paragraph isn’t on a card above, it moves into the E-Flirt section in place of the short line — otherwise the offer is unexplained.